Link Exchange

Pages that link to your website may have the most important effect when it comes to page rank and search rank. However, what some people fail to realize about links is that the actual text of the link says is very important. This text known as anchor text should contain only the keywords you are interested in driving to your site. Anchor text is the text that you click on and search engines pay close attention to what text in actually written in here. Sometimes anchor text can better describe a webpage that the actual webpage itself. Search engines and particularly Google understand this. Goggles algorithm is based on who links to whom and with what anchor text.

For example take a look at the two examples below and see if you can guess which would be the best anchor text for the keyphrase "cars".

1. Only muscle cars

2. cars

Which one of the pages links would you click on if you were looking for muscle cars? I am guessing link 1. Google would do the same thing to match what a searcher types with a relevant webpage and if a webpage has a link pointing to it with the words "Only Muscle Cars" then that page is considered more relevant. As you can see you must take care to match your text links “anchor text” with your keyphrase you wish to attract from pages that link to your site.

When getting links form other pages, you should make sure that the page the anchor text is linking to is relevant for that search term or search engines, particularly Google will be less likely to return your webpage in its search engine results pages.

The search engines will just think you're trying to spam its index so that's why making sure your link is on topic and is linked form a relevant webpage. Another way to increase the quality of back links is to make sure the page that your link is on is also on topic and is a related webpage to your topic.

Search ranking and page rank doesn’t end here. You must make sure your landing page is well optimized for the keywords you have chosen in your anchor text on pages that link to your site. You will need to make sure you use the proper, title tag, description tag, headers, content and even file names.

To get quality from your back links you should follow these basic rules and you will see better rankings for your website for your chosen keyphrases.

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  • Your link will be placed on a page from our directory that is relevant to the keywords for your link. Simply click the link below and follow the intructions and your link will be added in about 10 mintues.
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